Self Storage Operations in 2025: Anticipating Industry Shifts

Looking ahead to 2025, the self storage operations in our industry is undergoing major transformations driven by changing consumer behaviors, evolving regional trends, and cutting-edge technology. To succeed in this dynamic landscape, self storage operators must adapt to these shifts with agility and foresight.

From an increase in mobility rates to the integration of innovative tech solutions, 2025 presents numerous opportunities for growth. This blog will explore key trends shaping the industry and how self storage operations can stay ahead of the curve. Drawing insights from Storable’s Self-Storage Outlook Guide—based on a survey of over 1,000 U.S. tenants—we’ll uncover data-driven strategies to position your business for success.

A Surge in Mobility Drives Demand for Self Storage Operations

One of the biggest shifts forecasted for 2025 is the increase in moving activity across the U.S. According to recent data, 37% of respondents plan or are considering a move in the next 6-12 months, up from 25% in early 2024. What’s even more promising is that an additional 23% responded “maybe”, indicating a potential for well over 60% of people needing temporary storage solutions.

Why does this matter to operators?

Moves—whether driven by job opportunities or lifestyle changes—always create demand for self storage. Storage facilities offer a bridge for customers managing relocation timelines, downsizing, or seeking temporary solutions. This uptick signals new opportunities for facilities willing to meet customer needs head-on.

XPS Solutions Tenant Support

To fully capitalize on this demand, facilities need robust systems in place to handle increased inquiries and leases. XPS Solutions’ Live Agent Support ensures you never miss calls from potential tenants, while features like RentUp Leasing allow trained agents to secure units over the phone instantly. These solutions help operators capture revenue during peak moving periods without overloading staff.

Regional Trends Create Expansion Opportunities

Regional migration trends present valuable opportunities for self storage operators. According to the survey, the South remains the top destination, with 40% of movers heading to states like Texas, Florida, and North Carolina for their affordable living and thriving job markets. Meanwhile, the Northeast is showing signs of a rebound, with 23% of movers targeting this historically slow-growth region.

What does this mean for operators?

Facilities located in high-mobility regions will experience heightened demand. Operators in these areas can strategically expand their marketing efforts, ensuring visibility to customers in transition. On a broader scale, the Northeast’s resurgence could present untapped markets for forward-thinking operators willing to establish or expand their presence.

XPS Solutions Tools

Marketing to high-mobility regions becomes much easier with XPS Solutions’ advanced tools. From real-time reporting to outreach via phone, email and or chat functions, and over 10 software integrations, XPS provides the technology to target regional prospects strategically, ensuring your facility remains top-of-mind for movers.

Customer Satisfaction with Room to Improve

The survey revealed encouraging trends regarding customer satisfaction within self storage. 78% of respondents were satisfied or very satisfied with their experiences—a testament to the overall quality of the industry. That said, there’s room to grow, and understanding what customers value most can unlock even greater opportunities.

Key factors customers prioritize:

• Price: 83% rank cost as the most critical factor.
• Convenience: 68% value accessible locations and straightforward usability.

Building Customer Loyalty

Meeting these expectations consistently can cement your facility’s reputation and attract repeat customers. Tools that simplify customer interactions—like ensuring seamless access to payment systems or providing solutions for resolving tenant issues—can go a long way in improving satisfaction.

XPS Solutions’ MyStorPal

XPS Solutions’ MyStorPal App enhances convenience by allowing tenants to pay rent, update information, and store unit details directly from their smart device. Paired with features like 24/7 Phone Payments, this ensures a frictionless experience that keeps customers satisfied.

Technology and Flexibility Shape the Future

The changing preferences of tenants, especially younger demographics, highlight the increasing importance of technology and flexibility in self storage operations. From online booking and smart access systems to short-term rental options, future customers expect innovation that adapts to their needs.

Key Takeaways for Operators:

• Tech-Savvy Solutions: Consumers are drawn to facilities offering tools like virtual unit tours and automated payment systems.
• Flexible Rental Terms: A staggering 79% of customers require storage for six months or less, underscoring the need for adjustable rental agreements.

XPS Solutions Agent Support

XPS goes beyond traditional contact center services, integrating cutting-edge tools like Live Video U.S.-Based Agent Support through partners such as KISS and LiveSwitch. This enables face-to-face tenant support remotely, providing the personal touch many tenants expect while keeping operations efficient. Additionally, 54 hours/week of Remote Management coverage ensures smooth daily operations for facilities prioritizing flexibility.

Preparing for 2025 and Beyond  Self Storage Operations

The self storage industry will continue to evolve into 2025, presenting new challenges and opportunities for operators. Those who invest in advanced technology, flexible pricing models, and regional marketing strategies will be well-positioned to lead the market in this era of transformation.

Why Work with XPS Solutions?

At XPS Solutions, we help operators streamline processes and adapt to changing demands. From Remote Management services to industry-first technological integrations, we provide everything you need to maintain a competitive edge.

Take action today. Schedule a demo with XPS Solutions to learn how our expertise can revolutionize your self storage operations.